pay per click

Google AdWords is paid advertising or pay per click 

(PPC) advertising on Google.

 it works is simple:

1. People use keywords (or search terms) to search for specific products and services in the search engine
2. If the keywords you’ve chosen match what people search for, your paid ad appears next to or above organic Google search results
3. When people click on your ad, they’ll go to your website to learn more or buy

One's up on a time i was studied, up to 97% of Google’s revenue comes from advertisements, so that advertising play's a important role to every business.

Trends in Digital Marketing-2015

As in my point view i will give the brief information of some Digital Marketing Trend

Content is the  HEART of Ads:

                Content play's a very crucial role in any networking ad's and its approach focused on creating, relevant and distributing, It is the art of communication with our customers and we can give the brief information about product or service that makes our buyer more interest to buy the product/service. the main objective of a content strategy is to build strong market  value and which meets the needs of our  target  audience so that we can get a good results.

Social Networking :

                 know a days social media networking is the part of every life style, so right now many companies focus on this platform to develop their business because its so simple to implement and its very effective in marketing, By using social media networking to  increase our branding  value and not only marketing in that to directly to interact with customers and allow customers with each other . if we arrange a good platform in Social networking media, we can get a wonderful results.

Mobile Marketing :

                "I was studied at somewhere  nearly 861 million of mobile phones in India, it is second highest in the world and in that 10% of mobile users who now have smartphones"

                So Mobile are necessary in know a days, and its a nice platform in digital marketing to build our market and brand value and right now all The marketers are realizing the potential of this growing and they are adapting their communication strategy accordingly. and all the marketers have started to plan their communication by keeping as the Mobile first, so many companies focus and spread their business through mobile marketing.

Re-marketing :

                some one visit our website at least one time, our ads can show to those customers when they visit to other websites also, at certain time period. so that we can encourage the customers most likely to buy the product. and it is a collection of cookies from people who visited our sites, and it can really help boost the effectiveness of our digital marketing campaign and websites to connection with our audience, its so easy way to  develop business and its simple to implementing.

Video Advertising :

                It is also one of the important advertising in digital marketing because video is the perfect format for quickly captive audience's attention. YouTube is a great channel for distributing videos. It can help you expand your reach and attract new audiences, so all marketers will realize the importance of video advertising as a part of their digital marketing to build their business. by using this advertising connect with our audience and reach right people, in that we can give the complete product/service details as a visualization in any media to attract the audience attention. it is also important advertising to improve the business (As a advertiser and also business purpose).

Mobile Apps :

Smart phone mobiles users are growly increases throughout the world, so all the marketers/companies are focus on this way to strong their business, actually The mobile app market is developed as it moves from smartphones and tablets to wearable devices. many companies are focus on this platform and run their business through apps. first of all in that identifying your target audience. in that continuing to remind users why your app improves their life is the other. On the one hand you should continue to develop new modes of user engagement. this is also one of the nice platform to develop the business and traffic to website