About the exams
The AdWords certification exams test your knowledge of AdWords
and Google advertising products such as Google Merchant Center. The AdWords
advertising exams are designed to test your knowledge of basic and advanced
advertising concepts, including the value proposition of online advertising,
and AdWords campaign setup, management, and optimization.
Here are the available AdWords
certification exams:
Exam
|
Description
|
AdWords
Fundamentals
|
The
AdWords Fundamentals exam covers basic and intermediate concepts, including
the benefits of online advertising and AdWords, and best practices for
managing and optimizing AdWords campaigns.
|
Search
Advertising
|
The
Search Advertising exam covers advanced concepts and best practices for
creating, managing, measuring, and optimizing Search campaigns.
|
Display
Advertising
|
The
Display Advertising exam covers advanced concepts and best practices
for creating, managing, measuring, and optimizing Display campaigns.
|
Mobile
Advertising
|
The
Mobile Advertising exam covers the basic and advanced concepts of mobile
advertising, including ad formats, bidding and targeting, and campaign
measurement and optimization.
|
Video
Advertising
|
The
Video Advertising exam covers basic and advanced concepts, including best
practices for creating, managing, measuring, and optimizing video advertising
campaigns across YouTube and the web.
|
Shopping
Advertising
|
The
Shopping Advertising exam covers basic and advanced concepts, including
creating a Merchant Center account and product data feed, and creating and
managing Shopping campaigns.
|
Taking the exams
How to take the exams
To access the exams from your Partners account, follow these
steps:
1.
Sign in to your Partners account.
2.
Click Certifications to
see your exam status. For example, you might see a message telling you how many
exams you need to pass to get certified.
3.
Click See exams.
4.
Hover over the section
of the exam that you'd like to take. Click Exam Details.
5.
Click Take exam to
start taking the exam. Or, you can review the exam study materials linked to on
this page.
Note
When
you pass an exam, it might take up to 48 hours for your exam status to appear
on the exam page.
Exam passing scores and time limits
Below is the score that you need to get pass each exam and how
long you have to take each. If you don't pass an exam, you'll have to wait 7
days to retake it.
Exam
|
Passing score
|
Time limit
|
AdWords Fundamentals
|
80%
|
120 minutes
|
Search Advertising
|
80%
|
120 minutes
|
Display Advertising
|
80%
|
120 minutes
|
Mobile Advertising
|
80%
|
90 minutes
|
Video Advertising
|
80%
|
90 minutes
|
Shopping Advertising
|
80%
|
90 minutes
|
Keep in mind that you won't be able to pause the timer after you
start taking an exam. The exam timer will continue to count down even if your
computer shuts down — so be sure that you won't be disturbed while taking the
exam. If you do lose your connection, you can resume the exam where you left
off when you’re connected again, but the timer will not stop during this time.
If you don't pass an exam, you can retake it in seven days. Try
using the Help Center's exam study guides to increase your chances of passing.
Staying
certified
A passing score on an exam is valid
for 12 months after the exam date. To maintain your AdWords certification,
you'll need to have valid passing scores on at least (1) the AdWords
Fundamentals exam and (2) one of the other advertising exams (for a total of at
least 2 passing exam scores at any given time).
For example, if you take and pass
the AdWords Fundamentals exam in March and the Search Advertising exam in May,
you'll need to retake and pass the AdWords Fundamentals exam by March of the
following year and the Search Advertising exam by that May in order to maintain
your AdWords certification.
- Adwords Fundamentals
- Search advertising
- Display Advertising
- Mobile Advertising
- Video Advertising
- Shopping Advertising
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