Definitions about DFA and DFP and AdWords
DoubleClick for Advertisers
(DFA).
Get
the most from your search campaigns with tools that save you time, drive
results and help you make smarter decisions - for even the largest search
campaigns, across platforms.
DFA is an ad server
which is used to track impressions and clicks for your creative. You can't buy
inventory through DFA. You can only track the performance of your campaigns.
Main functions of DFA is trafficking and reporting.
DoubleClick for
Publishers (DFP)
DoubleClick
for Publishers (DFP) is a comprehensive hosted ad serving platform that
streamlines your ad management functions and allows you to generate
even-greater advertising margins.
AdWords is a tool though which
you can advertise your text ads on Google search page and other sites in their
network,
you can also run display ad campaigns through AdWords. Its a Ad network, which
provides a platform to small/medium advertiser to upload their advertisement,
and select inventory where they'd want their Ads to serve. Adwords does not
give you an option to generate Tags like DFA and share these tags with the
publisher you wish to work with.
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