Interview Question for Accenture

Ø  Explain - end to end cycle for campaign management

Ø  campaign management or account management – what is the difference?

Ø   how do you improve the performance of the campaign?

Ø   how do you check creative is working fine

Ø  campaign is under pacing - what do you do.. how do you improve the pacing?

Ø  in DFA how would you do it - which option would you go for to improve pacing?

Ø  why does a campaign under performs.  what do you think can be a reason for that? give at least 3 examples.

Ø   Do you think the bid value has linked with under pacing. How is it linked to under pacing?

Ø  DFA as a product - how comfortable are you with the tool.

Ø  what do you know about DFA. 

Ø   Explain the difference in DFA and DFP

Ø  Do you think DFA is an ad exchange

Ø  If I’m Honda - how will should I measure the performance of my campaign. 

Ø  when do you prefer a CPA campaign? which client would use it

Ø   if you’re using the Microsoft platform, and Google platform.. why would discrepancy take place in different platforms. What is the reason

Ø  why would you want to join a support role? support is more technical so why this role?

Ø  what will Accenture or Google get from your experience.  What would you bring to our companies

Ø   Do you know about Rich media creative? which tool do you use to create Rich Media creative.

Ø   How would you create value in this engagement?

Ø  Are you based in HYD?

Ø   what is your notice period?

Ø  Do you have questions for me?

Ø  How comfortable are you with Trafficking? give us the technical steps?

Ø  what is the end output of the trafficking process?

Ø  What does tags mean? what do they do?

Ø  what does setting up the campaign mean?

Ø  What is a click tag?

Ø   Whom do you give this tag too?

Ø  Take me through experience as a trafficker.

Ø  explain the typical trafficking process.

Ø  what can go wrong in trafficking?

Ø  what kind of tags are available in DFA?

Ø  what is the difference in the JavaScript tag or HTML tag?

Ø  where is JavaScript tag preferred?

Ø   Give examples of where which type of tag is used?

Ø  which tag would you prefer for rich media creative?

Ø  Where would you use the iframe tag?

Ø   what is floodlight? what does it do? (tracks the user activity.. what did the user do)

Ø    when does floodlight tag not fire? what could be the reasons?

Ø  Suppose URL was hard coded, how will floodlight react?

Ø   how do you verify and QA for placement check in DFA?