Google AdWords is paid advertising or pay per click (PPC)
advertising on Google. The way it works is simple:
- People use keywords (or search terms) to search for specific products and services
- If the keywords you’ve chosen match what people search for, your paid ad appears next to or above organic Google search results
- When people click on your ad, they’ll go to your website to learn more or buy
How AdWords works
To understand how AdWords works and make the most of
your advertising budget, it's important to familiarize yourself with some key
building blocks -- like keywords, placements, Ad Rank, bids, and Quality Score.
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